If a picture is worth a 1000 words, then a video is worth a million… 1.8 million words to be more precise. According to analyst Dr. James McQuivey from Forrester, “1.8 Million words is the value of a 1 minute video.”
That’s how huge the impact of a single 1 minute video is. Ever tried using videos as the marketing platform in your brand building exercise?
Content marketing is engaging and still one of the best mediums to have your brand presence felt online. But the crux of the matter that is our current generation has a short attention span. 8 seconds – that’s how long you have to capture your audience’s attention and maintain it. You have to be picky about your content; cram all words in a few flashy yet meaningful sentences. Quite a cumbersome task!
So how can you put these 8 valuable seconds to good use?
With video marketing! Videos are your best solution to capture instant attention of your viewers in just a few seconds and maintain it. Video marketing is the fastest growing platform as it leaves such a huge impression on the audience. Cisco predicts that nearly 80% of all internet traffic will be video by 2018.
But you don’t have to blindly believe us; we back our claims with numbers and statistics.
Take a look at this infographic:
Download a printable version of this infographic.
Hopefully the above infographic convinces you to start leveraging videos to boost your brand. Now more than ever, brands have an easier access to video marketing portals. Besides the major players like YouTube and Vimeo, other social media channels like Facebook, Instagram and twitter have made it much simpler for marketers to share videos.
Take Facebook for example; Facebook is where you watch video, not just those that are shared by friends but also those that you weren’t actually looking for.
Facebook runs tons of tests for new video experiences by the viewers and experimenting on how to get users to watch more videos. It is currently testing a slew new feature that includes a dedicated video feed with separate channels for trending videos, clips shared by friends, pages you liked and links you’ve saved.
What’s in it for brand marketers?
Facebook is organically expanding its viewerships in a process of spontaneous discovery of content through videos other than those viewers are looking for. There is a lot of space to insert ads as a mere suggestion in the video feeds. Considering the already blooming ad revenue per Facebook user, which escalated by 50% in 2015, video ad strategy is certainly working.
Other brands have already realised the potential of video marketing and are using it to enhance their brand value; have you?