Neeta Lulla, ranked as the top 5 fashion designers in India has an undoubtedly enviable reputation in fashion and Bollywood but enjoyed relatively less popularity in the retail market. However, despite enjoying fame and stardom offline, they wanted to build a strong positioning Online, to further their digital presence and e-commerce sales.
To increase retail sales both online and offline with a focus on Bridal wear and bridal trousseau.
We strategized a Branding overhaul that transformed their identity from a mere traditional fashion label styling Bollywood celebrities & movies to a more accessible fashion-forward Brand. We did this by revamping their visual communication to give their silhouettes a more upbeat modernistic image, and gave the brand a voice of today that resonates with a younger affluent audience.