A residential development of beautifully planned apartments in a plush location in Pune yet nestled amongst lush greenery – was looking for a marketing boost to boost their flat sales. They have amazing modern amenities and children’s facilities which not many properties in the area do, as it’s so centrally located.
We had the challenge and simultaneous opportunity to bring forth this development which was not brand new, instead was 3 years old but inventory was fresh. So we had to market an older building in the eyes of the consumer, amongst the relatively newer constructions in an already over supplied marketplace. We also had a challenge of doing this at the best possible ROI through primarily digital techniques and take away from otherwise huge brokerage commission spends.
responsive website design
Social media Campaigns
Search Marketing & Google Adwords
Web & Digital Content
Let’s Have a Look At Our Creative Execution
Our super awesome developers put together a spanking seamless responsive website that could be accessed across every device with equal ease. Our creative experts ensured the U/I U/X was on par international standards. One unique thought we put in play amongst the newly introduced vague RERA rules at the time ( which did not allow us to use projected images ) was to use illustrations across the site to add glamour and character.
Social media marketing
We treated social media posts with illustration based communication following from the website rebrand theme. We used real images to promote the development on social media platforms primarily Facebook & Instagram where we ran targeted ads with sophisticated campaigns such as Lead Generation, Brand Awareness etc. that helped us collect several quality leads for the Sales team on ground.
We adopted sophisticated Google AdWords with constant daily monitoring of Analytics. We used a dynamic strategy to alter the target audience and use of keywords to minimise the spillage of any money and ensure maximum Return On Investment for our client.