Oral Care

Brand Strategy, Digital Strategy, Content Strategy, U/I & U/X Development,  SEO,  SEM, Social Media

01

Highlights

Highlights

Oral Care, a leading developer now in Indian Healthcare space who provides Gennext technology solutions in dentistry were searching a partner to handle their entire marketing activites from Digital to Offline during its inception. We collaborated with them during initial stages when they had a fugitive presence amongst Dentist community through exhibitors.

Objectives

  • Bring a lesser known brand to the forefront in the oral care B2C Indian market
  • Break the monotony of a dull topic like dental care to the lesser interested mass Indian audience
  • Market high end oral care products priced at a premium to regular products
  • Educate the Indian affluent audience on the necessity of premium oral care products
  • Increase brand awareness among the B2B & B2C desired Target audience

Strategy

  • Implement & Optimize targeted ads & campaigns on Social Media & Google Adwords to increase web traffic
  • Craft visually compelling & curated iteractive content on social & digital
  • Give a fun engaging twist to social posts through animated videos and use of illustrations
  • Build loyalty through interactive campaigns & offers on special occassions

Results

  • 86% increase in month-on-month revenue through the website
  • 49% increase in page likes on FB, 215% increase in insta followers & 40% increase in twitter followers
  • 350% increase in website traffic through organic + paid + social strategies
  • Monthly average post reach of 2500 on FB
  • Blog Traffic increased by 4900%
  • 76% decrease in bounce rate

Ingredients


  • brand strategy


  • digital strategy


  • content strategy


  • U/I & U/X development,


  • SEO / SEM

03

execution

execution

Every aspect of brand, right from the brand building, brand consulting, Social Brand Building, Media Planning, SEO Ecommerce to Search Engine Marketing, Blog, Marketing Collaterals- Online and Offline was done in-house which obviously gave us the advantage of delivering exceptinal results. We also built an E-commerce website to take away from commissions eaten by Amazon etc. (where they sell), maintain a spanking Blog that drives curious eyeballs & positions them as a thought leader in Oral Hygiene, run Adwords & other ROI marketing activities that are dynamic through detailed research & analytics

Gave them a kick-ass world class Ecommerce Website

The site was responsive, mobile-friendly.
We created a content strategy to reflect the vision & mission of the website and company as a whole.

www.oralcaresolutions.com

04

Creative Execution

Creative Execution

SOCIAL MEDIA

We revamped the Brand’s image/communication strategy for a B2C Proposition starting with a unique fun engaging twist to Oral Health through Social Media Communications. We used funky vectors and illustrations to do this.

BLOG

Content marketing is still king. We used the power of content marketing to create Blogs of valuable content and create an aura of Thought Leadership for the Oral Care brand. Our content team researched the industry and came up with fresh ideas for Blog articles while our creative team collaborated beautifully by converting boring content into appealing visuals and funky info graphics.

Traffic to website : Up! Brand Awareness : Up Up! SEO rankings : Up Up Up! And guess what!! Our blog even got awarded the 2nd position amongst the ‘Top 100 Oral Care Blogs & Websites’ to follow in 2018, by Feedspot. We loved this!!

POSTER DESIGN

We designed Posters to be put into Dental Clinics of Affiliate Dentists, making sure they stand apart from the rest of the clutter with fresh colours, and value added content for the readers while they wait in the waiting room, without just being a Product push.

05

Campaign Highlights

Campaign Highlights

DIWALI CAMPAIGN

We conceptualized and ran a colorful Diwali Campaign across Newspaper Ads & Social Media where we created the content as well as headed Media Buying activities. We tracked this campaign using Social Media & Google Analytic tools to measure the success of the campaign and the ROI we generated through these activities.

RAHO HAMESHA CAMPAIGN

“Raho Hamesha Aware when it comes to Dental Care”. This campaign was designed to be a social initiative with a quirky communication angle, so our audience would actually “listen”

EMAIL Campaign

We conceptualised, designed and developed eMail campaigns with promotional activities to boost eComm sales. We used promo codes as additional tools to generate volume sales during special occasions such as Women’s Day, Children’s Day, Diwali etc.